Building a youth-led civic identity around participation and clarity.
Power of People (POP) approached Wyer with a clear ambition: to encourage participation, leadership development, and democratic awareness among young audiences through accessible, modern communication. Founded by two young adults from different backgrounds, POP was conceived as a response to declining youth engagement in civic processes and a growing disconnect between institutions and the people they serve.
While civic engagement is often framed through formal systems and symbolism, POP aimed to center people themselves — their voices, their involvement, and their ability to participate meaningfully. The challenge was to create an identity that felt credible and structured without becoming institutional, and motivating without becoming ideological.
Wyer was engaged to build a complete brand system that translated this belief into a clear, contemporary visual language.
Positioned to support growth and participation.
With a belief-led foundation at its core, Power of People was designed to scale across programs, platforms, and future initiatives without losing clarity. Participation becomes the connective thread — unifying education, outreach, and community engagement under a single, cohesive identity.
Rather than being defined by a single campaign or moment, the system was built to support long-term civic involvement and leadership development. Clear, adaptable, and contemporary, the identity reflects the idea that power is not granted — it is built through participation.
Wyer delivered a complete brand system including a typographic identity, logotype usage guidelines, color strategy, layout principles, tone of voice guidance, and digital foundations — designed to support a growing, youth-led civic initiative.
