Building a pet care brand around everyday wellness.
Bluey approached Wyer with a clear vision: to grow from a dog walking service into a broader pet care brand spanning retail, grooming, veterinary care, and beyond. While dog walking was Bluey’s first offering, it couldn’t be the center of the brand. The global pet care market is vast and expanding, with spending increasingly shifting toward health, wellness, and lifestyle services as pet ownership continues to rise.
Wyer developed not just a logo, but a foundational belief designed to carry Bluey forward. The identity balances approachability with long-term scale, using a typography-forward system paired with visuals that position Bluey as a trusted partner in pet wellness. Designed to feel welcoming without becoming playful, and credible without feeling clinical, the result is a brand that feels established from day one, with room to grow into future services rooted in wellness.
Positioned to scale beyond a single service.
With a clear belief at its core, Bluey is positioned to grow far beyond its first service. Pet wellness becomes the connective thread across every future offering — from daily care to long-term health — allowing the brand to expand without losing clarity or purpose. Rather than being defined by what it does today, Bluey is defined by what it stands for.
The result is a brand built for longevity. One that feels considered, credible, and intentional from the outset, while remaining flexible enough to evolve alongside the needs of pets and their owners. As Bluey grows, its belief remains constant — supporting healthier, more fulfilled lives, one walk at a time.
